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On March 16, 2021 HiFi rebrands to BBC First.

HiFi rebrands to BBC First


What you need to know?

  • BBC First will continue to be available as part of the World & Adventure theme package and as an individual pick and pay option.
  • With the rebrand, you can now enjoy a mix of premium programming alongside classic blockbusters including titles such as Top Gear, Sherlock, Death in Paradise, Graham Norton and more.
  • This change will also give you access to a collection of VOD content that will be refreshed monthly.

If you are currently subscribed to the HIFI channel and would like to make changes to your programming please contact us or check out our self-serve options at