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On January 11, 2024, YOOPA rebranded to QUB, and the programming is replaced by a TV version of QUB radio. The channel now has a new logo.


QUB is a unique channel of its kind. The visual style and style of a podcast episode, but on TV for the first time in Quebec. Authentic conversations, without filter, in a natural way, casual, non-artificial, exchanges of ideas without the use of script. Discussions committed including all Quebecers around the microphone to understand social issues and look for solutions. A simple and true approach, easy to approach like the podcast timeless, a reference for all those looking for a different vision of current events.